Marketing metrics are the statistics about your website, such as bounce rates, unique hits and visitor demographics. Measuring your marketing metrics is important to some degree to gain necessary insight to increase your sales and conversion rates. Nevertheless, business is about making money. Therefore, certain metrics are important to evaluate, while other metrics are less significant and require less attention. Recognizing the insignificant data and not obsessing over the small details will reserve your valuable time for more important marketing efforts.

As a business owner or internet marketer your time is valuable. Although analyzing your marketing metrics is essential to visualize the state of your business, performing actual marketing tasks to generate leads, sales and conversions are far more important. In other words, wasting valuable time on insignificant metrics may do more harm to your business than help.

Novice marketers will spend a large percentage of their valuable time attempting to measure every minuscule marketing metric down to the nTH degree. The danger here is they will fail to exercise good business practices in promoting their websites and ultimately ignore the significant factors that will help improve their traffic,conversion rates and lead generation. Focus your efforts are the most significant data and look at those marketing metrics for avenues to improve.

One example of an insignificant marketing metric is the bounce rate on your website. A bounce rate is the percentage of visitors that landed on your page and then left that page without clicking a link, or visiting any additional pages on your site. A simple explanation of bounce rate is like throwing a rubber ball against a concrete wall, the result; it immediately bounces right off.

Marketers and SEO experts will discuss the importance of bounce rates and analyze how to improve their bounce rate. However, improving the bounce rate may actually become a redundant and counterproductive measure. Let me explain what bounce rate really is so you fully understand. Bounce rate means visitors went to one page and left the site, they followed no links. For example a single page site should have a 100% bounce rate because there are no links to follow.

Now, here is the problem with analyzing your bounce rate and why it is largely an insignificant metric. There are multiple factors involved, behind the REASONS for a bounce, that you obtaining a true bounce rate is largely impossible. The bounce rate (read that, the REASON a visitor left your site) can be skewed by bots, surf exchange hits, bots from bookmarking sites, googlebot, spiders from baidu, web scrapers gleaning your content or emails, and virtually 1,000 other different factors. All of these EVENTS will distort and pervert your true bounce rate.

Instead of expending valuable time and effort wondering how to lower your bounce rate. You should instead focus on the visitors to your website who stayed for a longer time (say, a few minutes) and did not take action. Maybe Jane visited and sat on the page, followed a few links and then left without signing up for your opt-in list or buying something. It is Jane that you want to be focused on and not those that came and left in 10 seconds.

In other words, focus your efforts on learning what the non-bounce visitors did as opposed to the bounce rate itself. This is where the other metrics such as leads and sales come into play. Let’s take Jane for instance, she visited and stayed, we know that, but “why” did she leave without opting in or clicking further links? Did she come to your site through a buying keyword or an information keyword? Find out HOW Jane got there and you can learn from HER behavior!

The non-bouncing visitor is the REAL metric you need to focus on. For example, maybe Jane came to your site for information about how to build blue widgets and NOT where to buy blue widgets. In this case, your usage of an informational keyword has targeted Jane, therefore, she will leave your site when she discovers that your site is about BUYING blue widgets. Choosing the right keyword for the TARGET audience is a discovery you will make when you examine your non-bounce rate visitors.

In conclusion, if you examine the bounce rate and then attempt to GUESS why someone did not stay or click, you will drive yourself insane and waste a lot of valuable time and resources. Study more of what made the visitor stay or click and then repeat that method! After all, the spiders, bots, scrapers, and googlebot is NOT going to stay no matter what! Focus on who is staying and how you can better serve them as a customer!

Most sites have Rss Feeds that contains the content posted on that site. When you post on your blog it is added to the rss feed, when you post articles on a website they are added to the rss feed, when you bookmark sites the content is added to the rss feed.

Not all rss feeds are the same as some will add the full length of the post while others will only add a snippet of the content. Either way these rss feeds can be very powerful for helping to market your websites.

Rss stands for Really Simple Syndication which is exactly what you are doing when you take your feeds and submit them to rss directories such as http://www.RssMountain.com. The snippets in these feeds then show on these directories which gives your website backlinks.

Each time you post new content on your site these rss directories will be updated instantly. These directories are also useful for obtaining subscribers for your rss feeds. By getting subscribers to your feeds they will be notified by their favorite rss feed reader each time you post new content to your website.

This can help your site grow with additional traffic and rankings. You must be careful with submitting feeds to other sites though because there is a dark side to rss feeds that can do damage to your website. I know every self proclaimed expert says you should submit all your rss feeds to these directories but you would be surprised to know how wrong they really are.

If you are following what these “experts” say then you need to stop and discover how rss feeds can kill your business. The following marketing plan includes a section that explains how deadly it can be to your business by following those so called experts.

Access the Secret Marketing Strategy Guide now!

Website traffic is easy to get when you know what you are doing. I have seen many say that they just could not understand how to get traffic and search rankings. Many times people even complain about not getting indexed into Google.

These things are not as hard as you may think. Getting web site traffic and generating targeted traffic is probably one of the easiest things to do in internet marketing. There are many factors involved before you can have your site ready to market though.

These factors are the things that make it hard, but many skip over these methods and they just attempt to go marketing their site before it is ready. You must make sure if you want to generate traffic to your site then you need to have your site ready for those website visitors.

When you build your site or install a blog, your job is far from being done. You must make sure that you have your onsite seo ready and it needs to be done with proper methods. This means you need to ignore half of the so-called seo experts out there as much of the information that they give is out of date.

Doing onsite seo means adding in meta tags, adding in alt tags for images, adding in images that are keyword rich, adding in your title tags for any links that you are going to have. This is not as difficult as it may seem but it is an important step that you must not skip.

Additionally you need to make sure that you have interlinking within your site. This means linking your related post to each other if you are running a blog or linking your related pages to one another if you have a site.

When linking you are not only building additional website traffic to those other pages, but you are helping the search engine spiders help find your other pages. The pages do not have to be fully related but using some related pages is always good.

You need to make sure that you also have a link to the home page on every single page of your site. It is also very helpful to always have a contact us form, terms, privacy, and disclaimer page if needed. These additional pages are looked for by many spiders so it is important that you have them.

Your website visitors also will trust your site more if it has contact forms and privacy and terms. Some traffic that you generate to your site will look for these pages and if they are not found some may leave your site.

When you have these factors then you can take things a step further by making sure each and every page has different meta tags. You need to have the title, description, and keywords meta tags. I realize many will tell you it is useless but this is wrong. Many sites still use meta tag information and it is just as important today as it was 5 years ago.

When creating your post or content for your pages you need to make sure you have the h1 tag in your titles, and also make sure you have keywords in that title. Bing search engine does look for the h1 tag for your titles. Your content or post you make also need to mention your keywords.

Once you have completed this onsite then you are ready for some marketing to start getting website traffic and targeted traffic to your site. There are many methods you can use to build traffic but not all methods are that easy. You want to deal with a system that helps you as much as possible to start building that traffic to your website.

Internet marketing forums are a dime a dozen. There are so many out there that you never know which ones to choose. fortunately though, not all forums are equal. Some are simply better than others. Some will also offer different tools for you to use within your business.

There are a lot of features and benefits to using a forum, and you need to know which ones are best for you. Today, let’s explore some of the features that you should look at in an internet marketing forum

Read More : Leveraging Internet Marketing Forums To Succeed Online

If you are working online then you have probably stumbled onto a few of the many internet marketing forums. There are many out there that you can use to build your business. however, not all forums are the same. You need to know how to tell which ones are right for you.

Different forums offer different features and benefits to help you with your business. Take some time and learn all that you can about the different tools that you need to look for in a forum. This will help you to succeed, rather than ripping your hair out in frustration.

Utilize Your Signature File

Make sure the forum you choose allows you to add links to your signature file. Because of all the spammers, some forums no longer allow it. Some internet marketing forums require upgraded elite member accounts to post links and add signatures. Also, find out if you are allowed affiliate links. Different forums have different rules. It is best to link to your own site, and allow people to go to an offer from there.

Fill out Your Profiles

Every forum has profiles that you can fill out. These profiles allow you to tell a little about yourself as well as a link to your site. Most people never take advantage of these profiles. With the link love that you can get from a forum with the search engines, you can build links to your profile and get it ranking highly in search engines for your name.

Then, make sure that you have links to your main website in place. This way you leverage the power of the forums to brand yourself and build your website.

Blogging Power

As technologies advance, the internet marketing forums have to keep up or else they will be left behind. By now, every forum worth it’s weight in gold has set up a blogging feature. This integrates the Web2.0 functionality, and gives you the opportunity to build up your reputation. Take your articles that you are using for building traffic to your site, and post them on your forum blog.

Include links to other blog post, and to your main site, so that you can get more link love for your efforts. With the full weight of the forum behind you, these blogs can get you traffic quickly and easily. This will put your content in front of even more hungry visitors.

As long as you are using well written articles, you can drive traffic to your main site, or (if the forum allows it) directly to your product offer. leveraging the blogs on internet marketing forums is one of the best moves you can make.

Check out All the Cool Toys They Provide

Internet marketing forums are some of the best places to learn marketing strategy development techniques. Take the time to explore all of the options that they give you to build your name, and your business. Too many people waste time with posting, and don’t look at anything else the forum has to offer. Make sure you understand the rules regarding affiliate links, and all the tools available. Don’t waste the golden opportunity sitting right in front of your face any longer.

You have a choice. You can continue to wallow in self-pity, and writhe with jealousy over your competition, or you can rise above the rest of the pack and outshine everyone within your niche. By utilizing the power of the forums, your destiny is in your hands. Get started developing your marketing strategy, and make the most of all the tools that you have available to you today.

Article marketing has been a very popular form of online advertising for several years now. As with most marketing tactics though there is a right way and a wrong way to do things. Many have been taught wrong article marketing over the years because some marketers just wanted to sell some software tool.

Real article marketing has never been about doing auto submissions to 1,000 article directories for backlinks. Although this is how many perceive article marketing due to those so called experts wanting to sell junk software tools or spammy blog networks.

Real article marketing has always been about empowering your website and not a adsense filled article directory. Your articles should not only build links to your site but also flow link juice to your sites. With those adsense filled article directories this was never possible.

With the creation of Marketers Domination article marketing tools site you have the opportunity to do real article marketing. You have the ability to empower your website with your articles because the article directory has no ads which take away link juice.

Marketers Domination has a full suite of article marketing tools to help you grow your business through content marketing. Best of all there is 200+ syndication sites that are all ad free that boost the authority of your articles.

Your article is first placed on the ad free article directory of Marketers Domination. It is then syndicated to hundreds of sites but not the way you think. When posting an article you have the ability to post it with 5 different titles and 5 different summaries.

These titles and summaries are posted on the syndication sites which all link back to your article on Marketers Domination. This increases the power of your articles because no ads are involved and all link juice flows to your article which then flows to your website.

There is also 50+ sites that allow an HTML summary (which can be posted during article submission) and these sites not only link to your article on Marketers Domination but with html being allowed you can add 2 links in your summaries.

This means you are building hundreds of links to your site by posting just 1 article on Marketers Domination ad free article directory. Now I know some may say “but will too many links at once hurt my site” and the answer is an absolute NO! This is a myth started by some marketers to scare others into not building links.

This is only 1 benefit of Marketers Domination, there are many other tools that can do everything from competition research to social posting and from article grading to word analyzing. These are exclusive tools that you will not find anyplace else.

Find out more on real article marketing and what Marketers Domination has to offer. There is no need to have 5 different softwares or 5 different memberships when 1 website does everything for you. Join Marketers Domination Now! and start growing your business.

This is the continuation of the article marketing myths exposed series. If you have not read the first part then do so now Marketing Myths Exposed Part I before reading the below.

Posting Your Articles To 100 Directories Is Spamming

Those that spread this myth are not only misinformed but they are also foolish. These people not only have no understanding of marketing but they have no understanding of how an online business functions. The fact is you should be posting your article to as many places as possible, you can post the same exact article if you choose to do so. It is your choice if you choose to spin your article before posting it on other websites.

While posting your article keep in mind if you do choose to spin it then there are many benefits that you can reap from this. By spinning your article you have the ability to pick up more publishers that are willing to republish your articles on their blogs. This is only one benefit of having spun articles, but as the above paragraph indicates you should be using a proper spinner tool.

You also want to keep in mind that there are many article directories that are nothing but glorified ad sense websites. These are the type of article directories you would do best to stay clear of and the reason why is because the ad sense could cost you visitors to your website. Many of these glorified ad sense article directories are built for one purpose and that is to get visitors on the article directory to click on ad sense ads. When all these visitors click on these ads they never see your article.

You should be posting to an ad free article directory that gives you link juice and does not steal away your clicks.

You Should Be Posting To Only High PR Websites

This is the type of advice that if you choose to listen to will destroy your business. Just concentrating on high PR websites is a huge mistake because the fact is PR means very little. You should be concentrating on marketing your website on related websites and any other kind of website that has your target audience, even if it is not related. The PR of those websites should be the last thing that you need to concern yourself with.

PR which is also known as page rank is not used by any other search engine other than Google. There are many other search engines that should be a part of your marketing strategies such as Bing and Yahoo. There are many other search engines which should all be a part of your marketing strategies.

Remember PR is Page Rank and not a website rank like many think it is. You may see a site that has a PR 6 but that is only the index of that site. The inner pages of that same site in most cases will be a PR 0 or even unranked. This means when someone claims to be posting on PR 6 website, they are really posting on a PR 0 page.

You Should Post Only On Do Follow Sites

This bad advice and myth has run around for some time now and even till this day you will see marketing forums talk about do follow links. The fact is the no follow attribute was created to mark advertising and affiliate links on a website. This way the search engine knows what type of links these are and they should give them less weight.

Yes I said less weight because the fact is spiders still follow the no follow link and still gives credit. Link juice can still be passed on no follow links even-though those so called experts say it can not. This has been tested and proven by many marketers.

Another thing to remember is that if your site only has do follow links then you are telling the search engines you are trying to manipulate them. There is no website that will only ever get do follow backlinks and only be posted on related websites. Do follow link may hold more weight but the fact is you should be getting links from both and stop worrying about if a site is do follow or not.

There are many myths that are spread throughout Internet marketing about marketing with articles. These myths are normally started by one of the marketers that tried to sell this product or that product. The problem is once these myths are spread around many newbies get confused and do not know how to do article marketing properly.

Duplicate Content And The Penalty Of Google

Duplicate content penalty is one of the biggest myths that have been spread around. Many are misinformed that if you take an article and post the article on several websites that Google will penalize you for posting those articles on other sites.

This is a complete and total incorrect statement, Google does not and will not penalize any website for doing syndication. Syndication is taking an article (or other content) and republishing that article on many different sites. When you syndicate your articles and have them republished on many different websites they are still indexed by Google and you can very well dominate the entire front page of Google.

Some would have you believe that Google would only index one of your articles, this is a completely false statement. As I have stated you can dominate the entire front page of Google with just one article. There is no duplicate content penalty, this is 100% a myth!

The Posting Of Your Article On Other Sites First

There are many, including article directory owners that will tell you that you must post your article on their directory first. This also is a 100% false statements, remember this is your unique content and there is no one that can tell you what you must do with your content. The fact is you should be posting your unique article on your own website or blog first.

Once you have your article posted on your website or blog then you should be building back links to your website or blog by other means besides article directories. You can build back links to your website or blog through bookmarking, document sharing websites, video upload websites, and web 2.0 properties.

Once you build these back links to your website or blog then you can submit your article to other places. The reason why you were doing this is because you want to keep the authority to your website or blog instead of giving your authority away by posting your unique content on other sites first.

Content Spinners Are Useless Tools In Marketing

This is not only a myth but a downright lie! Although there are some self-proclaimed marketers that has tried to use the false duplicate content penalty to sell useless junkie spinners, this does not mean all content spinners are useless. When using a properly built article spinning tool you can produce very well written and beautifully crafted articles. By using a human controlled spinner you can produce 20+ articles from just one article.

A human controlled spinner is a tool that is fully controlled by the writer. When the writer controls all of the text that goes into the article then you will always have a fully readable article. Some will try to convince you that it takes a long time for you to set up an article to be spun. These people even try to convince you that they can write articles faster without a spinner. This also is not only a myth but another downright lie, you can produce 20+ articles from one article in approximately 2 hours by using the proper spinning tool.

There is spinning content and then there is spinning garbage. Spinning content has been done long before the internet came along. Many news and media outlets do it till this day, even online media.

Using one of those junk software spinners is not a great idea because you normally do end up with garbage content. There are many that use a fully human controlled spinner though, what that means is all the content written is written by the author. No pre-set database of words, no curly braces with brackets, and no word replace systems.

By using a human controlled article spinner you can get 80%+ in uniqueness and again all words written have been done by the writer. You can see a 100% free to use human controlled article rewriter here – Free Online Article ReWriter. Try it out and you will see what I mean.

By spinning your content with a human controlled spinner you now have the ability to create mini ebooks to give away, creating blog posts, creating pdf’s to upload on sites such as scribd.com, and many other ways to re-purpose your content.

Spinning articles has nothing to do with changing a few words in your articles. It has nothing to do with replacing words from a pre-set database of words. It certainly has nothing to do with a duplicate content myth. The purpose of spinning articles has been perverted by many marketers over the years just to sell junky software or mass submission service.

Notice I did not mention anything about submitting spun articles to article directories. Learn the best article spinning practices Now!

Internet User Ask:

how can i develop my internet marketing skill?

Marketing a business online is the same as marketing one offline, you may use different methods but the marketing is still the same. There are certain skills you should posses even if you are going to outsource some of your work.

You always should have a marketing plan with any website / business. This marketing plan is going to require skills in certain areas such bookmarking, social media strategies, article syndication for example. You want to take each skill that is required for your business plan and focus on that one skill and learn as much as possible.

Learning a skill does not mean reading some lame ebook by some self proclaimed guru. It means going out and testing things, learn what you can from ebooks, forum post, marketing blogs and then go out testing what you have learned and see what works best for “YOU”.

Once you have learned one skill then move onto the next and do the same. Again even if you are going to outsource (which you will need to do) it is still best that you learn the skills you are going to outsource. By learning these skills you can relay onto your outsourcers how you want things done.

Once you have learned all the skills in your marketing plan then it is time to put it into action. Never forget to test things along the way because one big part of marketing is testing things for your business. I have a full proven marketing plan on my internet marketing forum but even that states that you should always test things.