Building backlinks is a large part of marketing your website and/or business online. Many get confused when it comes to proper backlink building and these people usually end up following the crowd. Getting do follow anchor text backlinks are fine, especially if they are free backlinks.
There is a proper way and a wrong way to build links though. While I know there are a million sites out there pushing do follow link building services, you must be careful with the sites you do business with. Many of these websites fill their sales copy with words such as “high pr backlinks”, “Do Follow Backlinks”, “EDU and Gov Backlinks”.
Personally I think you are best to do your own free backlink building. While Page Rank is still pushed to this day as being highly important, nothing could be further from the truth. PR has a small effect on rankings, so it does matter to a small degree but not as much as these backlink building websites claim.
There are many factors involved in link building but being focused on two small insignificant factors such as dofollow backlinks and high page rank, will end up hurting your site more than good. Take a look at many of the internet marketing websites and blogs, you will notice they have a PR 3 or 4 but yet very little traffic.
What good is it doing your business to be a PR 3 if you get no traffic ? Seriously think about this because without traffic you are going to make no sales. What these marketing websites did was get anchor text backlinks on some sites that may have a page rank of 4, 5, or even 6. So thus they build their page rank but last time I checked having a PR on your websites did not pay the bills.
You need a proper backlink building strategy that will focus on natural links and targeted website traffic for your website. You can post on do follow websites and sites that have high page rank but without other proper link building methods your website will not produce what you want.
I see people everyday posting on forums looking for dofollow social bookmarking sites and article submission websites. These are people that have fallen prey to the marketing myths that many “experts” claim are the top marketing secrets. Then many wonder why their business fails and they never make any money.
The fact is if all of your backlinks are do follow then it does not look natural to the search engines and you better believe the search engines understand what manipulation is. In the long run you will be hurting your site because your competition that has anchor text backlinks that are do follow and no follow will out rank you.