Archive for February, 2012

Internet User Asks:

I hired an SEO expert who completed an analysis on my site and my on page seo is poor. I WAS using SEO Pressor, All-in-one SEO & Yoast and the “validation” comments with these tools say I am fine with on page seo. I rank high with SEO Pressor with every page/post and Yoast is all green and happy. I’m confused.

My question: I am wondering who to trust. The SEO expert says that my keyword titles, H1, H2, etc are poor. I can’t believe that SEO Pressor or Yoast are that far off! If you have used these tools then you know they guide you and even grade you. Moving forward with creating new content…I don’t know that I can trust these tools. Honestly, I didn’t think on page seo was that hard. You make sure your title has the keyword, use title tags, sprinkle keywords, add an alt tag to your pic, make sure my page or post meta stuff has keywords.

Obviously I am not ranking well so I have a problem which is why I hired an expert but how can these tools be SO wrong?

Obviously you have problems to begin with or otherwise you would not have hired an “SEO Expert”. You claim to rank high using a lame wordpress plugin that is over priced (SEO Pressor) but yet no mention of sales that you make. SEO Pressor is SEO based on what the developer “thinks” SEO is and not what SEO really is.

You need to stop trying to take short cuts in business and start doing some manual work. Learn effective on site SEO and do your own testing. Looking for a plugin to do the work for you in a huge mistake and thus why you mention nothing about any sales. It is obvious that you high ranks are for keywords that get little to no monthly searches.

All-In-One-SEO Plugin helps with meta tags while Google XML Sitemaps helps with creating your sitemap and pinging it. These 2 plugins are great and do the job they are designed for. SEO on the other hand is something “YOU” need to do yourself and not rely upon some over priced lame wordpress plugin.

Keyword research needs to be done properly and not using Google keyword tool which is designed for adwords. Marketers Domination has a proper keyword research tool along with many other online marketing tools that can help you.

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Internet User Asks:

Hi
I was thinking of hiring some one on fiverr to spin and blast articles for me
Is this a good or bad idea
I will be promoting a cpa offer bizop niche

If you want your business and your name to look bad go ahead and pay someone that does not even understand what marketing is. This is a mistake that many make when they go to outsource, they hire anyone and everyone that has a service to spam the internet sites.

Articles are not sales pitches, they are supposed to be informative pieces of information. You have article marketing 100% wrong if that is what you are thinking. It’s a shame those so called experts push mass submitting to useless article directories that are filled with ads and links as article marketing.

Learn what real article marketing is all about!

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Internet User Asks:

I hired someone to write me some high quality articles, and they are great. Now this have been submitted to the top article directories.

Can someone tell me what my next steps need to be to use this articles for traffic?

What I mean or plan to do is maybe make some video’s of them, or if someone can help me and explain how to make power point presentations that would also be great

Basically what I need is a few steps to follow with this articles, before placing another order, then rinse and repeat.

I hope you posted those articles on your own blog / site first. As for high quality many have a difference of opinion on what high quality is. Your articles should include proper spelling and grammar, semantically related words, and read at a proper grade level that corresponds to your niche, according the Flesch-Kincaid readability test.

You can take your articles and transform them into PDF and post them on scribd.com assuming they are NOT sales pitchy in any way. If you do not have a PDF creator you can always search download.com for a free a one.

You can take your articles and post the top half (a few paragraphs) to social media sites such as livejournal.com and multiply.com and other social media websites. Add a read more link and link to your article that is on your site / blog (using your keywords as the anchor text).

Videos I personally use Camtasia and I also use Keynote which is an iWork app for Macintosh computers. I am sure there is something similar to keynote on download.com that will work if you own windows.

This is just the basics, here you can find a full free article marketing plan which also explains exactly what the panda update is.

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Internet User Asks:

I have two questions in mind..!!

1: Is it fair to generate back-links from a single IP address..???
2: Should I use Software to generate backlinks..??Would it be considered spamming.??

Software was not created to spam sites but many just assume when you mention software for backlinks that you are spamming. This is not exactly true because the software only does what it’s operator tells it to do. It is marketers that spam sites because they “think” it will get them sales / traffic.

You can use software marketing tools or your could do it manually either one is fine but here is the catch if using software – You must still login those accounts and “participate” in the sites you are posting to. If you don’t then those backlinks will not help much and many sites will just end up removing your account these days.

I do manual backlinks and I use my own online tool both but in either case I still login the sites are participate when I can. I provide quality information and not some sales pitch and when I provide that quality information I also SEO my content (titles, keywords, use of bold, underline, and etc.).

Marketing your website takes work and there are no push button solutions.

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Internet User Asks:

I hear a lot of Warriors discuss how they are reaching out to thousands of readers through article syndication. The technique seems pretty legit but i still had some doubts.

1) Sites like Ezine Articles have thousands of articles posted everyday. How does one get publishers to post our article on their site/blog?

2) Wouldn’t you rather let search engine visitors come to your site instead of being directed to EZA?

First of all your content does matter a great deal! 2nd do not mass submit to thousands of directories, bad idea!

All your content you want posted on your own site first and foremost. Do not give away your unique and fresh content to anybody. It is yours why not use it, post it on your own site / blog first.

After it is on your site / blog then you want to do some bookmarks, social posting, and pings to get that content seen by people and search engines. Do not syndicate just yet, wait a few days and make sure your content is indexed.

Then you want to go to social media sites such as livejournal and multiply (there are hundreds of these sites) and you want to post what I call half articles. The half article should include at least 1 link in the body and and a read more link leading back to the original on your site.

DO NOT CREATE HUNDREDS OF ACCOUNTS FOR THIS! Only create as many accounts as you can “manually” handle. Which means you should only create 5 – 10 social media accounts on multiply type sites. You want to handle these sites manually and participate in the sites. Every time you post on your site / blog this is the first place you post your half articles.

Once that is done run a few (not many) bookmarks on the social media accounts you created. You do not want to go over-board on bookmarking these sites as you want to build your site and not theirs.

Next on your list you want to make sure you create hubpages and/or squidoo lenses. Create an entire page based around 3 – 4 of your articles. DO NOT ADD ANY SALES PITCHES! Add informative content and engages users and attracts them to your blog / site. squidoo you can feed your rss feed into your lenses that you create. Again a few few bookmarks will not hurt here.

Now you want to locate some top bloggers that are “related” and you want to build a relationship with them. Many will disagree here and think you should just email people, which does work but I personally think it is more beneficial to build a relationship first.

Once you build a relationship with these top bloggers they will have no problem publishing your content any time you want. I know people that I can post on their blogs any time, all I need to do is send a email and say “hey let me post on your blog” and they allow me no questions asked.

This is because I built a relationship with them and they know I am not going to post junk garbage. Building a relationship with 5 or more people in your niche that have related products and services will go way further than any content junk filled article directory that has ads all over your articles!

This is just for starters as there is more to syndication but this should get you up and running. I personally syndicate on 300+ ad free websites.

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In the marketing arena you will hear many times marketers talking about
the title of your articles and content. While we all know the content of
that article (including pictures) makes a huge difference in search
engines rankings and retained readership; we must not forget about the
title which is designed to attract the reader.

High quality content and pictures that are related can be worth 1,000′s
of visitors but how much is that title actually worth ? If the
following story about Forbes stealing a New York Times article is any
indication, the title is worth 100,000′s of visitors.

Just this past Friday New York Times published a new article entitled : How Companies Learn Your Secrets.
This lengthy article discussed in detail how large companies such as
Wal-Mart and Target collect data on individual consumer patterns to
figure out how to most efficiently keep their customers happy. This was a
great article but did it have the actual title that it deserved to have
?

When Kashmir Hill, a writer at Forbes, read this article and realized
the potential he created a more compact article with a more powerful
headline (title). Kashmir Hill got rid of most of the fluff and got
right to the meat of the story and written his article entitled : How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did.

When I checked the story on the New York Times website, it had 60+ links
and shares on Facebook which was far less than the 17,000+ that Forbes
article has. The Forbes article currently has a mind staggering
1,063,916 views on it’s article.

The truth is that in the age of technology and popularity of newsfeeds
and streams, article/stories titles matter more now than they ever have
before. The highest quality content online can fail to drive traffic
without the proper title. The story of Forbes stealing a New York Times
article illustrates this very clearly with their recent Target article.

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A internet user ask:

what should be the minimum number of word for a article?

Is it 100, 200, 300,400?

Anything under 500 is considered a blog post and not an article. You should focus on writing articles that are very informative and reach at least 700 words. One reason why you would want longer articles is because you can re-purpose those articles easier for other uses.

For example an 900 word article gives me the ability to post that article on my site and then split the article into 3 mini articles. I can take these 3 mini articles and post 1 on multiply, 1 on livejournal, and 1 on jamespot. This way these social media sites have similar content but not the same.

I do this for readers and not some duplicate content myth.

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A internet user ask:

I’m thinking of initially writing 10 good quality articles of a word count of about 700-750 words and submit them to 100 article directories allowing me to put 2 backlinks to my website. So if I calculate it mathematically, I get 2 * 100 * 10 = 2000 backlinks with these 10 articles.

The panda update was about more than just quality content, it was about quality websites also. Many of those article directories you are thinking of submitting to got hit hard because they are nothing more than content farms (Matt Cutts on article marketing).

Those article directories that are loaded down with ads, adsense, and massive links all suffered in the SERPS. Ezine articles lost over 1 million keywords in Google because the site does not offer the quality Google is looking for.

Article Marketing is very much alive but you need to rethink your article strategy and make sure your articles are high quality. Your articles must posses proper spelling and grammar, semantically related words, have a proper reading grade level according the Flesch-Kincaid readability test.

Once you have high quality articles then you need to submit to your own site / blog first and then syndicate your articles to websites that are built according to what Google wants. These sites must have proper seo and must have very little ads to 0 ads.

If you follow the above then you will see results but just slapping those content farms with articles hoping for backlinks, you are going to be hugely disappointed. Recently Google has implemented what is called the Google page layout algorithm which will start to devalue and even de-index sites that are built with too many ads and very little content.

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A internet user ask:

I have a blog that posts two 500 word articles everyday and currently has 300 articles after 3 months. But now I find I am running out of ideas for articles. Is it ok to bring the scheduled post to something like 1 per week? Is it bad to completely stop in terms of SEO?

I prefer to set my blogs to 1 post per day and I normally set them up about 2 weeks in advance. You could slow down and go to 1 post per day or even 1 post every few days.

Just making blog post though is not exactly going to get you what you want. You need to make sure that you are syndicating your blog post. You must bookmark them and share them with social media websites.

As for SEO – Do not always focus on trying to sell something to your readers. Try to engage with your readers and supply informative post that have no hidden agenda.

There are many things to take into consideration here. If you decide to slow down with the blog post then maybe on the days a post is not made you could post comments on the currently posted blog post.

You can always get new ideas by reading news rss feeds. A great place to do this is by creating an account at NetVibes and selecting a keyword based on your niche. The next screen will show you many feeds from around the web.

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A internet user ask:

I know this question has been asked a many times. If I see an article on another website that I really like. Can I create a link to this article on my website with an overview of what the article is about, without the permission of the author or website?

It is always a good idea to link to an authority using part of their own content. Many in marketing get this wrong and think they need links from authority sites. Actually it is the other way around and Google does give credit to those that link to an authority source.

When linking though you need to do it properly and cite the source. To create a proper citation it would look something like this.

Internet, Otis. “Free Internet Access Is A Dream Come True” MarketersDomination :: article marketing, article directory, content syndication, online marketing tools, article distribution. MarketersDomination.com, 01 Jan. 2012. Web. 01 Feb. 2012. http://www.marketersdomination.com/Free_Internet_Access_Is_A_Dream_Come_True-6318

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