Archive for October, 2012

There are multiple internet marketers on marketing forums talking about posting to high PR websites, it’s a wonder any of these marketers actually obtain search engine rankings for anything. Let’s get down to facts about these so called high pr websites that these “marketers” talk about.

First we are going to take a look at Google PageRank (pr). Pagerank is a metric that Google once applied for determining the actual effectiveness and quality of web pages. This search engine ranking factor is no longer high on Google’ algorithm like it once was. Matter fact it’s one of the lowest factors involved in rankings on Google.

The fact is a Pagerank 0 webpage can outrank a Pagerank 6 webpage any day of the week. This happens all the time and many wonder why. Well to start off with the pagerank given to a page does not mean anything. If I am promoting my PR 0 page within social media, through the use of youtube, by writing and posting articles, and creating PDF’s that I post on document sharing sites, then you better believe that my PR 0 page will outrank a PR 6 page that is just sitting there.

There are other factors involved here though that must be looked at. The quality of your post and quality of your content matters more than anything. Quality of content is high on the list of factors for Google rankings. The better quality your content is the better response you will get not only from readers but search engines also.

Now that you understand that let’s take a look at these so called high pr websites that many seem to talk about. There is no such thing as high pr websites because the pagerank factor that only Google gives a page is exactly what the name suggest “Page Rank”. Ezinearticles for instance may have a Pagerank 6 on the index page but the article webpages are all Pagerank 0.

The reason why is because the site is nothing more than a content farm with many junk articles. The website contains too many ads and links to pass any link juice to the inner pages. Which brings me to the point of these so called high pr websites. When you post on eznearticles you are in fact posting on an adsense filled article webpage that is Pagerank 0.

Other sites such as livejournal and jamespot are also considered to be high pr websites according to these marketers. They are correct that they have a high PR but that is not all pages. Your blog that you create on these sites are on a Pagerank 0 also. There is a big difference through because these are social media websites. Social media websites will be given different weight and pass along link juice.

The reason why is because they are not deemed a content farm by Google and they do not have a dozen ads around your content. This means your content is now more powerful and does hold weight in the eyes of the search engines. Social media websites are powerful when marketing your website because they are not deemed a content farm by Google.

The bottom line here is there are no high pr websites. It does matter what type of site you post your content on when looking for some Google love. Ezinearticles is by far the worst place to post your content because your content and links are devalued. Instead of wasting your time with what marketers call high pr websites which you should not be concerned about pagerank of any website.

Just go out there and market your website effectively and properly applying proper marketing strategies and methods.

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Remember when you was a little and you used to take those wooden building blocks and stack them on top of each other to build a tower? It took some time to get it just right so your entire tower would not come crashing down. After you got the concept of how to build the tower then you decided it was not good enough and you wanted to make the blocks color coded. Then you wanted to line up all the letters to improve your tower building even more.

As you grew older and started to learn how to spell simple words, you built your tower with your building blocks so the letters would spell out words. With each step of playing with your building blocks you always wanted to improve the look, structure, and the usefulness of your tower. Each time you would improve your tower you would tell mommy to look because you wanted to show off your skills. Mommy would be so proud of you and encourage you to continue building that tower to perfection.

Looking back all those years ago we can now understand the importance of building blocks and how they must be on a solid foundation. Building an online business works very much the same way. You must have a solid foundation to build upon. Without that solid foundation your tower comes crashing down just like the building blocks did when you was a kid.

Once that foundation is solid then you can continue to build and improve your online business. With each step you make careful decisions to ensure the growth of your business. Making sure the strength of your business online grows stronger with each level you build. It is important to understand that building a business online takes careful planning and proper strategies.

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This is true with most online business, Google is your biggest customer. So why are you not giving your biggest customer what they want ? It is proven the more you take care of your customers the better they will take care of you. Ever hear the phrase that the customer is always right ? Well, guess what ? The phrase is very much true and especially for online businesses that are wanting top rankings in search engines such as Google.

This is what makes Google your biggest customer. The fact is if you are not giving them what they want then they certainly are not going to give you what you desire most, top rankings. Many marketers try to cheat or manipulate the system but history tells us that they did not get what they wanted in the end.

Keyword stuffing, hiding links, making keywords the same color as the background of the site, useless bum marketing tactics, blog networks, exact match domains, poorly written content for backlinks, and more – All of these low level lame marketing tactics have been hit hard by Google. The reason being is because these tactics was not giving Google what they wanted.

I see everyday on forums where people say Google updates are unfair. My response to these people normally is something like: No their updates are completely fair, the lame marketing tactics you followed are unfair to those that actually desire to build a business and does proper marketing.

Google has stated on their own website what they have wanted all along, they have done this for years. The updates are nothing new really, Google is just cracking down on sites that never followed what they have been saying all along. You need to realize Google is a business just like any other business. They want to provide quality results to their users just as any business wants to provide quality to their customers.

If you give your biggest customer what they want and desire, then you certainly can be sure that they will give you what you desire in return. I am happy to say that I have never once been punished or smacked by Google with any of my sites. The reason why is because I give them exactly what they want.

Give Google What They Want

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One important aspect of marketing your business online is branding. This step will not only increase customer loyalty but it also can help increase your search engine positions.

In order to help the search engines understand more about you and your business, you must tell them who you are and what you represent. Below is a link to a forum post where you will discover exactly how to tell the search engines more about yourself.

While this is an important step in ranking your website, and increasing your search engine awareness, keep in mind that this is only 1 factor in rankings. Quality of your website and content matter a great deal also.

Read More : You, Inc.: The Art Of Selling Yourself

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