Archive for the ‘ Content Marketing ’ Category

Article marketing has been a very popular form of online advertising for several years now. As with most marketing tactics though there is a right way and a wrong way to do things. Many have been taught wrong article marketing over the years because some marketers just wanted to sell some software tool.

Real article marketing has never been about doing auto submissions to 1,000 article directories for backlinks. Although this is how many perceive article marketing due to those so called experts wanting to sell junk software tools or spammy blog networks.

Real article marketing has always been about empowering your website and not a adsense filled article directory. Your articles should not only build links to your site but also flow link juice to your sites. With those adsense filled article directories this was never possible.

With the creation of Marketers Domination article marketing tools site you have the opportunity to do real article marketing. You have the ability to empower your website with your articles because the article directory has no ads which take away link juice.

Marketers Domination has a full suite of article marketing tools to help you grow your business through content marketing. Best of all there is 200+ syndication sites that are all ad free that boost the authority of your articles.

Your article is first placed on the ad free article directory of Marketers Domination. It is then syndicated to hundreds of sites but not the way you think. When posting an article you have the ability to post it with 5 different titles and 5 different summaries.

These titles and summaries are posted on the syndication sites which all link back to your article on Marketers Domination. This increases the power of your articles because no ads are involved and all link juice flows to your article which then flows to your website.

There is also 50+ sites that allow an HTML summary (which can be posted during article submission) and these sites not only link to your article on Marketers Domination but with html being allowed you can add 2 links in your summaries.

This means you are building hundreds of links to your site by posting just 1 article on Marketers Domination ad free article directory. Now I know some may say “but will too many links at once hurt my site” and the answer is an absolute NO! This is a myth started by some marketers to scare others into not building links.

This is only 1 benefit of Marketers Domination, there are many other tools that can do everything from competition research to social posting and from article grading to word analyzing. These are exclusive tools that you will not find anyplace else.

Find out more on real article marketing and what Marketers Domination has to offer. There is no need to have 5 different softwares or 5 different memberships when 1 website does everything for you. Join Marketers Domination Now! and start growing your business.

Share

Comments Off

This is the continuation of the article marketing myths exposed series. If you have not read the first part then do so now Marketing Myths Exposed Part I before reading the below.

Posting Your Articles To 100 Directories Is Spamming

Those that spread this myth are not only misinformed but they are also foolish. These people not only have no understanding of marketing but they have no understanding of how an online business functions. The fact is you should be posting your article to as many places as possible, you can post the same exact article if you choose to do so. It is your choice if you choose to spin your article before posting it on other websites.

While posting your article keep in mind if you do choose to spin it then there are many benefits that you can reap from this. By spinning your article you have the ability to pick up more publishers that are willing to republish your articles on their blogs. This is only one benefit of having spun articles, but as the above paragraph indicates you should be using a proper spinner tool.

You also want to keep in mind that there are many article directories that are nothing but glorified ad sense websites. These are the type of article directories you would do best to stay clear of and the reason why is because the ad sense could cost you visitors to your website. Many of these glorified ad sense article directories are built for one purpose and that is to get visitors on the article directory to click on ad sense ads. When all these visitors click on these ads they never see your article.

You should be posting to an ad free article directory that gives you link juice and does not steal away your clicks.

You Should Be Posting To Only High PR Websites

This is the type of advice that if you choose to listen to will destroy your business. Just concentrating on high PR websites is a huge mistake because the fact is PR means very little. You should be concentrating on marketing your website on related websites and any other kind of website that has your target audience, even if it is not related. The PR of those websites should be the last thing that you need to concern yourself with.

PR which is also known as page rank is not used by any other search engine other than Google. There are many other search engines that should be a part of your marketing strategies such as Bing and Yahoo. There are many other search engines which should all be a part of your marketing strategies.

Remember PR is Page Rank and not a website rank like many think it is. You may see a site that has a PR 6 but that is only the index of that site. The inner pages of that same site in most cases will be a PR 0 or even unranked. This means when someone claims to be posting on PR 6 website, they are really posting on a PR 0 page.

You Should Post Only On Do Follow Sites

This bad advice and myth has run around for some time now and even till this day you will see marketing forums talk about do follow links. The fact is the no follow attribute was created to mark advertising and affiliate links on a website. This way the search engine knows what type of links these are and they should give them less weight.

Yes I said less weight because the fact is spiders still follow the no follow link and still gives credit. Link juice can still be passed on no follow links even-though those so called experts say it can not. This has been tested and proven by many marketers.

Another thing to remember is that if your site only has do follow links then you are telling the search engines you are trying to manipulate them. There is no website that will only ever get do follow backlinks and only be posted on related websites. Do follow link may hold more weight but the fact is you should be getting links from both and stop worrying about if a site is do follow or not.

Share

Comments Off

There are many myths that are spread throughout Internet marketing about marketing with articles. These myths are normally started by one of the marketers that tried to sell this product or that product. The problem is once these myths are spread around many newbies get confused and do not know how to do article marketing properly.

Duplicate Content And The Penalty Of Google

Duplicate content penalty is one of the biggest myths that have been spread around. Many are misinformed that if you take an article and post the article on several websites that Google will penalize you for posting those articles on other sites.

This is a complete and total incorrect statement, Google does not and will not penalize any website for doing syndication. Syndication is taking an article (or other content) and republishing that article on many different sites. When you syndicate your articles and have them republished on many different websites they are still indexed by Google and you can very well dominate the entire front page of Google.

Some would have you believe that Google would only index one of your articles, this is a completely false statement. As I have stated you can dominate the entire front page of Google with just one article. There is no duplicate content penalty, this is 100% a myth!

The Posting Of Your Article On Other Sites First

There are many, including article directory owners that will tell you that you must post your article on their directory first. This also is a 100% false statements, remember this is your unique content and there is no one that can tell you what you must do with your content. The fact is you should be posting your unique article on your own website or blog first.

Once you have your article posted on your website or blog then you should be building back links to your website or blog by other means besides article directories. You can build back links to your website or blog through bookmarking, document sharing websites, video upload websites, and web 2.0 properties.

Once you build these back links to your website or blog then you can submit your article to other places. The reason why you were doing this is because you want to keep the authority to your website or blog instead of giving your authority away by posting your unique content on other sites first.

Content Spinners Are Useless Tools In Marketing

This is not only a myth but a downright lie! Although there are some self-proclaimed marketers that has tried to use the false duplicate content penalty to sell useless junkie spinners, this does not mean all content spinners are useless. When using a properly built article spinning tool you can produce very well written and beautifully crafted articles. By using a human controlled spinner you can produce 20+ articles from just one article.

A human controlled spinner is a tool that is fully controlled by the writer. When the writer controls all of the text that goes into the article then you will always have a fully readable article. Some will try to convince you that it takes a long time for you to set up an article to be spun. These people even try to convince you that they can write articles faster without a spinner. This also is not only a myth but another downright lie, you can produce 20+ articles from one article in approximately 2 hours by using the proper spinning tool.

Share

Comments Off

There is spinning content and then there is spinning garbage. Spinning content has been done long before the internet came along. Many news and media outlets do it till this day, even online media.

Using one of those junk software spinners is not a great idea because you normally do end up with garbage content. There are many that use a fully human controlled spinner though, what that means is all the content written is written by the author. No pre-set database of words, no curly braces with brackets, and no word replace systems.

By using a human controlled article spinner you can get 80%+ in uniqueness and again all words written have been done by the writer. You can see a 100% free to use human controlled article rewriter here – Free Online Article ReWriter. Try it out and you will see what I mean.

By spinning your content with a human controlled spinner you now have the ability to create mini ebooks to give away, creating blog posts, creating pdf’s to upload on sites such as scribd.com, and many other ways to re-purpose your content.

Spinning articles has nothing to do with changing a few words in your articles. It has nothing to do with replacing words from a pre-set database of words. It certainly has nothing to do with a duplicate content myth. The purpose of spinning articles has been perverted by many marketers over the years just to sell junky software or mass submission service.

Notice I did not mention anything about submitting spun articles to article directories. Learn the best article spinning practices Now!

Share

Comments Off

Most of us know that instant backlinks are a very important part of getting our websites ranked. However not many truly understand the most effective ways of getting these links without spamming the Internet senseless.

Spamming does nothing to help your business, and will in fact more than likely have the opposite effect. An ad free article directory will ensure you get thousands of instant backlinks which receive all of the link juice because the site does not leak juice to advertisers. Submitting your content to a directory of this nature will have a positive effect on your business and could take you to whole new levels of success. You must learn how to use such a site in the correct manor so you get the best from its tools.

Share

Comments Off

When you’re looking for an article marketing site, make sure it’s got information on it that’s been proven. You don’t need information that was used years ago, and being a part of a forum that has up to date information that is also factual can be determine by looking at the replies as well as posts and threads by members of the forum.

You can also consider the friendliness of the forum. If members get along and have posted their introductions, you can assume this is going to be the ideal one for you and a good way to associate your business. Forums that are friendly means members are there with you every step of the way. Everyone started at the bottom at some point, and a friendly forum is going to give you the support you need without spamming you.

An article marketing forum that is worth joining is going to be all of the above and much more. A friendly forum means that you are going to get the effective and helpful tips to help learn all you can about marketing and to expand your business. Try your own things as well, and feel free to share your experiences and effective methods with fellow members when they need a helping hand

Share

Comments Off

Internet User Asks:

I have a collection of over ten years of Men’s Health Content. The same topics come up over and over again. Literally, almost every cover promises the same thing and if it doesn’t, it certainly gets revised within every year.

What’s to stop me taking those articles and completely rewriting them instead of using PLR? If I was to rewrite them completely enough in my own words I don’t see the difference?

I would like to know a pro’s take on this before I did it though…

Is this your own content ?

Assuming it is your own content then there is nothing wrong with re-writing it. The thing is with any content PLR or your own, you must make sure you reach high quality.

I know many people assume high quality is just about an article that reads well but this is not exactly true. High quality content must contain the below in order to be seen as high quality to the search engines and readers both.

* Proper Article Formatting – short paragraphs that are 2 – 3 sentences long.
* Proper Keyword Research – article must contain proper keywords.
* Proper Semantics – article must contain related words and phrases.
* Proper Grade Level – article must read at a proper grade level that corresponds to your niche, according the Flesch-Kincaid readability test.
* Proper Spelling and Grammar – this is self explained.
* Proper Position Of Links – yes links need to be in proper places (if no links allowed in the body of an article I do not syndicate to that site).
* Content must be engaging, attractive, informative, and include a call to action in the resource.

All of these are required for a proper high quality article. I know many miss 80% of these points above but that is why their articles do not produce as well as they think they should.

Any content including plr can be re-written to meet the above. It is just a question of would it be easier to re-write or write from scratch. This depends upon the writer because some are very skilled at re-writing vs writing from scratch while others are very skilled at writing from scratch.

Share

Comments Off

Internet User Asks:

I hired someone to write me some high quality articles, and they are great. Now this have been submitted to the top article directories.

Can someone tell me what my next steps need to be to use this articles for traffic?

What I mean or plan to do is maybe make some video’s of them, or if someone can help me and explain how to make power point presentations that would also be great

Basically what I need is a few steps to follow with this articles, before placing another order, then rinse and repeat.

I hope you posted those articles on your own blog / site first. As for high quality many have a difference of opinion on what high quality is. Your articles should include proper spelling and grammar, semantically related words, and read at a proper grade level that corresponds to your niche, according the Flesch-Kincaid readability test.

You can take your articles and transform them into PDF and post them on scribd.com assuming they are NOT sales pitchy in any way. If you do not have a PDF creator you can always search download.com for a free a one.

You can take your articles and post the top half (a few paragraphs) to social media sites such as livejournal.com and multiply.com and other social media websites. Add a read more link and link to your article that is on your site / blog (using your keywords as the anchor text).

Videos I personally use Camtasia and I also use Keynote which is an iWork app for Macintosh computers. I am sure there is something similar to keynote on download.com that will work if you own windows.

This is just the basics, here you can find a full free article marketing plan which also explains exactly what the panda update is.

Share

Comments Off

Internet User Asks:

I hear a lot of Warriors discuss how they are reaching out to thousands of readers through article syndication. The technique seems pretty legit but i still had some doubts.

1) Sites like Ezine Articles have thousands of articles posted everyday. How does one get publishers to post our article on their site/blog?

2) Wouldn’t you rather let search engine visitors come to your site instead of being directed to EZA?

First of all your content does matter a great deal! 2nd do not mass submit to thousands of directories, bad idea!

All your content you want posted on your own site first and foremost. Do not give away your unique and fresh content to anybody. It is yours why not use it, post it on your own site / blog first.

After it is on your site / blog then you want to do some bookmarks, social posting, and pings to get that content seen by people and search engines. Do not syndicate just yet, wait a few days and make sure your content is indexed.

Then you want to go to social media sites such as livejournal and multiply (there are hundreds of these sites) and you want to post what I call half articles. The half article should include at least 1 link in the body and and a read more link leading back to the original on your site.

DO NOT CREATE HUNDREDS OF ACCOUNTS FOR THIS! Only create as many accounts as you can “manually” handle. Which means you should only create 5 – 10 social media accounts on multiply type sites. You want to handle these sites manually and participate in the sites. Every time you post on your site / blog this is the first place you post your half articles.

Once that is done run a few (not many) bookmarks on the social media accounts you created. You do not want to go over-board on bookmarking these sites as you want to build your site and not theirs.

Next on your list you want to make sure you create hubpages and/or squidoo lenses. Create an entire page based around 3 – 4 of your articles. DO NOT ADD ANY SALES PITCHES! Add informative content and engages users and attracts them to your blog / site. squidoo you can feed your rss feed into your lenses that you create. Again a few few bookmarks will not hurt here.

Now you want to locate some top bloggers that are “related” and you want to build a relationship with them. Many will disagree here and think you should just email people, which does work but I personally think it is more beneficial to build a relationship first.

Once you build a relationship with these top bloggers they will have no problem publishing your content any time you want. I know people that I can post on their blogs any time, all I need to do is send a email and say “hey let me post on your blog” and they allow me no questions asked.

This is because I built a relationship with them and they know I am not going to post junk garbage. Building a relationship with 5 or more people in your niche that have related products and services will go way further than any content junk filled article directory that has ads all over your articles!

This is just for starters as there is more to syndication but this should get you up and running. I personally syndicate on 300+ ad free websites.

Share

Comments Off

In the marketing arena you will hear many times marketers talking about
the title of your articles and content. While we all know the content of
that article (including pictures) makes a huge difference in search
engines rankings and retained readership; we must not forget about the
title which is designed to attract the reader.

High quality content and pictures that are related can be worth 1,000′s
of visitors but how much is that title actually worth ? If the
following story about Forbes stealing a New York Times article is any
indication, the title is worth 100,000′s of visitors.

Just this past Friday New York Times published a new article entitled : How Companies Learn Your Secrets.
This lengthy article discussed in detail how large companies such as
Wal-Mart and Target collect data on individual consumer patterns to
figure out how to most efficiently keep their customers happy. This was a
great article but did it have the actual title that it deserved to have
?

When Kashmir Hill, a writer at Forbes, read this article and realized
the potential he created a more compact article with a more powerful
headline (title). Kashmir Hill got rid of most of the fluff and got
right to the meat of the story and written his article entitled : How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did.

When I checked the story on the New York Times website, it had 60+ links
and shares on Facebook which was far less than the 17,000+ that Forbes
article has. The Forbes article currently has a mind staggering
1,063,916 views on it’s article.

The truth is that in the age of technology and popularity of newsfeeds
and streams, article/stories titles matter more now than they ever have
before. The highest quality content online can fail to drive traffic
without the proper title. The story of Forbes stealing a New York Times
article illustrates this very clearly with their recent Target article.

Share

Comments Off