Every single business online does content marketing even if they do not realize it. When you make those simple facebook post you are doing content marketing; when you bookmark your site you are doing content marketing; when you start a thread on a forum you are doing content marketing.

Content is simple put – Written Words

This does not mean every single business online focuses on search engines though but their content must be of high quality to engage with their possible customer. Imagine trying to sell an article writing service and the sales page (which is content) has a grade level of 3 according to the Flesch-Kincaid test for readability. How many people are seriously going to buy the service ?

You see your content matters regardless if you are focused on search engines or not. If you are focused on search engines then that content is a “TOP RANKING FACTOR” and this is especially true for Google. While Google does use over 200 factors in determining the rank of a page / site, the fresh high quality content is on the top of that list of factors.

By high quality I mean, semantics, reading level, grammar, spelling and etc. (ever wonder why Google has these options on advanced search ? well that is why because they use it as part of their 200+ factors for rankings). Don’t take my word for this though because this is posted right on Google’s own blog.

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