Internet User Asks:

I hear a lot of Warriors discuss how they are reaching out to thousands of readers through article syndication. The technique seems pretty legit but i still had some doubts.

1) Sites like Ezine Articles have thousands of articles posted everyday. How does one get publishers to post our article on their site/blog?

2) Wouldn’t you rather let search engine visitors come to your site instead of being directed to EZA?

First of all your content does matter a great deal! 2nd do not mass submit to thousands of directories, bad idea!

All your content you want posted on your own site first and foremost. Do not give away your unique and fresh content to anybody. It is yours why not use it, post it on your own site / blog first.

After it is on your site / blog then you want to do some bookmarks, social posting, and pings to get that content seen by people and search engines. Do not syndicate just yet, wait a few days and make sure your content is indexed.

Then you want to go to social media sites such as livejournal and multiply (there are hundreds of these sites) and you want to post what I call half articles. The half article should include at least 1 link in the body and and a read more link leading back to the original on your site.

DO NOT CREATE HUNDREDS OF ACCOUNTS FOR THIS! Only create as many accounts as you can “manually” handle. Which means you should only create 5 – 10 social media accounts on multiply type sites. You want to handle these sites manually and participate in the sites. Every time you post on your site / blog this is the first place you post your half articles.

Once that is done run a few (not many) bookmarks on the social media accounts you created. You do not want to go over-board on bookmarking these sites as you want to build your site and not theirs.

Next on your list you want to make sure you create hubpages and/or squidoo lenses. Create an entire page based around 3 – 4 of your articles. DO NOT ADD ANY SALES PITCHES! Add informative content and engages users and attracts them to your blog / site. squidoo you can feed your rss feed into your lenses that you create. Again a few few bookmarks will not hurt here.

Now you want to locate some top bloggers that are “related” and you want to build a relationship with them. Many will disagree here and think you should just email people, which does work but I personally think it is more beneficial to build a relationship first.

Once you build a relationship with these top bloggers they will have no problem publishing your content any time you want. I know people that I can post on their blogs any time, all I need to do is send a email and say “hey let me post on your blog” and they allow me no questions asked.

This is because I built a relationship with them and they know I am not going to post junk garbage. Building a relationship with 5 or more people in your niche that have related products and services will go way further than any content junk filled article directory that has ads all over your articles!

This is just for starters as there is more to syndication but this should get you up and running. I personally syndicate on 300+ ad free websites.

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In the marketing arena you will hear many times marketers talking about
the title of your articles and content. While we all know the content of
that article (including pictures) makes a huge difference in search
engines rankings and retained readership; we must not forget about the
title which is designed to attract the reader.

High quality content and pictures that are related can be worth 1,000′s
of visitors but how much is that title actually worth ? If the
following story about Forbes stealing a New York Times article is any
indication, the title is worth 100,000′s of visitors.

Just this past Friday New York Times published a new article entitled : How Companies Learn Your Secrets.
This lengthy article discussed in detail how large companies such as
Wal-Mart and Target collect data on individual consumer patterns to
figure out how to most efficiently keep their customers happy. This was a
great article but did it have the actual title that it deserved to have
?

When Kashmir Hill, a writer at Forbes, read this article and realized
the potential he created a more compact article with a more powerful
headline (title). Kashmir Hill got rid of most of the fluff and got
right to the meat of the story and written his article entitled : How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did.

When I checked the story on the New York Times website, it had 60+ links
and shares on Facebook which was far less than the 17,000+ that Forbes
article has. The Forbes article currently has a mind staggering
1,063,916 views on it’s article.

The truth is that in the age of technology and popularity of newsfeeds
and streams, article/stories titles matter more now than they ever have
before. The highest quality content online can fail to drive traffic
without the proper title. The story of Forbes stealing a New York Times
article illustrates this very clearly with their recent Target article.

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A internet user ask:

what should be the minimum number of word for a article?

Is it 100, 200, 300,400?

Anything under 500 is considered a blog post and not an article. You should focus on writing articles that are very informative and reach at least 700 words. One reason why you would want longer articles is because you can re-purpose those articles easier for other uses.

For example an 900 word article gives me the ability to post that article on my site and then split the article into 3 mini articles. I can take these 3 mini articles and post 1 on multiply, 1 on livejournal, and 1 on jamespot. This way these social media sites have similar content but not the same.

I do this for readers and not some duplicate content myth.

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A internet user ask:

I’m thinking of initially writing 10 good quality articles of a word count of about 700-750 words and submit them to 100 article directories allowing me to put 2 backlinks to my website. So if I calculate it mathematically, I get 2 * 100 * 10 = 2000 backlinks with these 10 articles.

The panda update was about more than just quality content, it was about quality websites also. Many of those article directories you are thinking of submitting to got hit hard because they are nothing more than content farms (Matt Cutts on article marketing).

Those article directories that are loaded down with ads, adsense, and massive links all suffered in the SERPS. Ezine articles lost over 1 million keywords in Google because the site does not offer the quality Google is looking for.

Article Marketing is very much alive but you need to rethink your article strategy and make sure your articles are high quality. Your articles must posses proper spelling and grammar, semantically related words, have a proper reading grade level according the Flesch-Kincaid readability test.

Once you have high quality articles then you need to submit to your own site / blog first and then syndicate your articles to websites that are built according to what Google wants. These sites must have proper seo and must have very little ads to 0 ads.

If you follow the above then you will see results but just slapping those content farms with articles hoping for backlinks, you are going to be hugely disappointed. Recently Google has implemented what is called the Google page layout algorithm which will start to devalue and even de-index sites that are built with too many ads and very little content.

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Every single business online does content marketing even if they do not realize it. When you make those simple facebook post you are doing content marketing; when you bookmark your site you are doing content marketing; when you start a thread on a forum you are doing content marketing.

Content is simple put – Written Words

This does not mean every single business online focuses on search engines though but their content must be of high quality to engage with their possible customer. Imagine trying to sell an article writing service and the sales page (which is content) has a grade level of 3 according to the Flesch-Kincaid test for readability. How many people are seriously going to buy the service ?

You see your content matters regardless if you are focused on search engines or not. If you are focused on search engines then that content is a “TOP RANKING FACTOR” and this is especially true for Google. While Google does use over 200 factors in determining the rank of a page / site, the fresh high quality content is on the top of that list of factors.

By high quality I mean, semantics, reading level, grammar, spelling and etc. (ever wonder why Google has these options on advanced search ? well that is why because they use it as part of their 200+ factors for rankings). Don’t take my word for this though because this is posted right on Google’s own blog.

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A internet user ask:

I’ve written an article on my niche that I offered to an ezine publisher. The owner placed it on his article publishing blog, but did not say anything about including the article in the ezine.

The problem here is I posted the article on my blog 2 days ago, it didn’t get indexed by Google, and it’s now indexed by this blog.

So can I still take the article and offer it for syndication to other websites ?

Build a few backlinks to the post on your blog from social media sites. Take the article’s first half (first few paragraphs) and post it on places such as multiply, livejournal, and a few other social sites.

When posting the half article you want to add at the bottom “Read More” and link to the blog post. This will help you in getting your blog post indexed.

You are free to article syndication, after all it is your article. You could rewrite a few sentences if you choose to do so before syndicating it to other places.

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Article marketing is far from dead, doing article marketing the proper way is very much alive and well. Many have it wrong yet they think they are right because they may see a commission or 2.

Article marketing does require – High quality content and properly built sites for syndication. While many article marketers will tell you that ezine articles is the best, I will fully disagree. The problem with article directories such as ezine articles is there are far too many ads and far too many links.

You will never see any link juice from places such as ezine articles. No matter how many marketers try to refute that, it is a proven fact. They have a PR 6 on the “HOME” page, your article is on an unranked page. See the proof on ezine articles losing rankings and traffic.

This is why it is important to syndicate to properly built sites that have proper seo, proper structure, and follows Google’s guidelines. The sites you post on do effect you rankings just as much as the quality of content you produce.

Your content must have proper spelling and grammar, it must have a proper grade level score for your niche, it must have proper semantics and keywords. Your content is given a quality score by search engines.

Wrong article marketing is just writing up some lame 500 word article and slapping it on 1,000 article directories with some lame mass submit software. This is what most actually do and then can not figure out why they make no sales and get no proper rankings.

Duplicate content issue has run around internet marketing for years and I suspect it will continue, no matter how much of a myth it is. You can post your same content on others sites without any fear. It is always best to post that content to your own site first though.

Using proper formatted articles and proper built syndication sites you will see how much alive article marketing really is.

For those that still think those lame article directories that are full of ads and links work, maybe you should look up Google’s Page Layout Algorithm.

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You can find great internet marketing articles that you can republish on your blogs or website at article marketing services. Using marketing articles in a great way to fill your blog or website with fresh content.

Nothing could be easier than just using the good old fashion copy and paste which is the fastest way to republish others content and making sure you give them credit. It is very important that you give credit to the author and link back to the source.

Ignoring this credit could get you into a great deal of trouble and even cost you your blog or website you put the content on. So make sure you always give credit where credit is due. You are given the opportunity to republish content, don’t abuse it by not given the author the proper respect that they deserve.

At article marketing services you have a very wide range of articles you can choose from to republish on your blog or website. There are 19 different categories to choose from but for most the internet marketing articles is by far the most popular category.

Browse around and see what would fit best with your content and when you are ready all you need to do is click on the publish link on the article and it will take you to the publishers page giving you the article in text or html format.

It will also contain links that you need to use to link back to the article source and giving the author the credit for the article. As I said above this is very important because if you do not link back to the source and the author finds out then a DMCA Take down notice will be issues.

This will be sent to your host which your host by law can not ignore. Your host will give you a choice to either remove the article or link back to the source. If you refuse then your site can and will be shut down.

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While marketers can’t seem to agree on what is the best article marketing software, today we are going to look at facts and solutions. Applying proper built software tools to your article marketing is only part of the battle. Your content and articles must have quality and be formatted for not only search engines but your readers also.

When using an article marketing program you need to look into what type of benefits that program can help you achieve. Software for mass article submission is a thing of the past and it does not work as many claim. Creating an article that is going to give the search engines what they want is going to be very beneficial for your article marketing.

Combine this with innovated marketing tools and software that have been designed with the author needs in mind will give you results. This has been proven by many marketers that have decided to stop wasting money and time on a program that only submits articles to content farms.

One thing you should understand is that article marketing is far more than just mass syndicating articles to thousands of websites. There is an entire range of marketing tools that you must use for your marketing campaign. Taking article promotion software that has been designed for results and following a proven marketing strategy is where you are going to see great results.

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When using article marketing software you must realize there are many factors involved that those lame software tools do not take into account. An article marketing program should be applied to aid you in your marketing and not hinder it from being effective. marketing software that takes these many factors into account are the tools that you want to be using in your marketing strategy plan.

When you have the ability to include high quality content along with proper formatted structures and search engine quality with article marketing then your articles will see results. You need to have a proper grade level, proper amount of keywords, related words, proper link structures within your articles. This is only part of what the search engines are wanting to see in your content.

Having marketing tools that includes all the above along with other tools that help you achieve your goals is what you should be looking for. Many article marketers are misguided into the mass article submits and never think of how it makes their business really look.

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