Internet User Asks:

I have a collection of over ten years of Men’s Health Content. The same topics come up over and over again. Literally, almost every cover promises the same thing and if it doesn’t, it certainly gets revised within every year.

What’s to stop me taking those articles and completely rewriting them instead of using PLR? If I was to rewrite them completely enough in my own words I don’t see the difference?

I would like to know a pro’s take on this before I did it though…

Is this your own content ?

Assuming it is your own content then there is nothing wrong with re-writing it. The thing is with any content PLR or your own, you must make sure you reach high quality.

I know many people assume high quality is just about an article that reads well but this is not exactly true. High quality content must contain the below in order to be seen as high quality to the search engines and readers both.

* Proper Article Formatting – short paragraphs that are 2 – 3 sentences long.
* Proper Keyword Research – article must contain proper keywords.
* Proper Semantics – article must contain related words and phrases.
* Proper Grade Level – article must read at a proper grade level that corresponds to your niche, according the Flesch-Kincaid readability test.
* Proper Spelling and Grammar – this is self explained.
* Proper Position Of Links – yes links need to be in proper places (if no links allowed in the body of an article I do not syndicate to that site).
* Content must be engaging, attractive, informative, and include a call to action in the resource.

All of these are required for a proper high quality article. I know many miss 80% of these points above but that is why their articles do not produce as well as they think they should.

Any content including plr can be re-written to meet the above. It is just a question of would it be easier to re-write or write from scratch. This depends upon the writer because some are very skilled at re-writing vs writing from scratch while others are very skilled at writing from scratch.

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In the marketing arena you will hear many times marketers talking about
the title of your articles and content. While we all know the content of
that article (including pictures) makes a huge difference in search
engines rankings and retained readership; we must not forget about the
title which is designed to attract the reader.

High quality content and pictures that are related can be worth 1,000′s
of visitors but how much is that title actually worth ? If the
following story about Forbes stealing a New York Times article is any
indication, the title is worth 100,000′s of visitors.

Just this past Friday New York Times published a new article entitled : How Companies Learn Your Secrets.
This lengthy article discussed in detail how large companies such as
Wal-Mart and Target collect data on individual consumer patterns to
figure out how to most efficiently keep their customers happy. This was a
great article but did it have the actual title that it deserved to have
?

When Kashmir Hill, a writer at Forbes, read this article and realized
the potential he created a more compact article with a more powerful
headline (title). Kashmir Hill got rid of most of the fluff and got
right to the meat of the story and written his article entitled : How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did.

When I checked the story on the New York Times website, it had 60+ links
and shares on Facebook which was far less than the 17,000+ that Forbes
article has. The Forbes article currently has a mind staggering
1,063,916 views on it’s article.

The truth is that in the age of technology and popularity of newsfeeds
and streams, article/stories titles matter more now than they ever have
before. The highest quality content online can fail to drive traffic
without the proper title. The story of Forbes stealing a New York Times
article illustrates this very clearly with their recent Target article.

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It never ends to amaze me about the author recourse box and people complaining about they do not see the clicks that they want. There are several factors involved here why you do not have those higher clicks on your resource box.

First I will cover the fact as I have many times, you must remember those article directories that many submit to have ads all over the place, this distracts your possible visitor/customer that could be going to your website. Some seem to think that the percentage of distracted people is not that high but they are dead wrong.

An article placed on an adsense farm vs being posted on an ad free article directory — The percentages could range from a low 20% to a high 60% that do not click on your link because they see something else shiny and want to know what it is.

This is “normal” human behavior because as humans we do have low attention span, this is not something made up but it is a fact. Some have longer attention spans than others but fact is we all have a limit on that attention. When we see something new and shiny we run towards it and forget about what we was doing.

This is one major reason why your clicks will be less, think about where you are sharing your content. An ad free article directory / web 2.0 site will always out perform a site that is nothing more than an adsense farm.

But — there is another major reason why your clicks are low and this may even be more important than the ads vs no ads reason above. I have seen many articles fall under the below 2 categories because people just are not trained properly enough to know how to effectively create a resource box.

#1 Some will post an article on internet marketing techniques but yet when it comes to their resource box they will try to push some email marketing or list building junk.

#2 Some will post an article about website traffic generation and then in the resource section they will post something like “I have been an affiliate marketer for X years, visit my site”. Honestly nobody cares how long you been online or how long you have been a marketer.

Read more on Formatting Articles.

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