Proper presentation when writing web content is imperative to the response you desire to obtain from your writing. Finding interesting topics to write about is a start but your content must be presented in a professional manner. A content writers job is to insure that they are relaying a message or story that is understandable to the individual readers.

Website content writers also must be able to implement SEO factors into their writings for search engine visibility. You don’t need to be a professional writer or even hire an expert writer. You do however need to make sure that you are doing proper keyword research for your chosen niche.

Having done proper research you will be able to write your content, articles, and blog post with little trouble. Keyword research means that you must be able to pickup all the semantically related words, hypernyms, hyponyms, synonyms, meronyms, and acronyms of your topic.

You would be surprised at how easy it is to write content for your web pages, articles, or blogs when you have done all the proper research. The presentation of your web content will be of higher quality which will mean higher search engine rankings along with social validation.

Read More: How To Write Web Content

Share

Comments Off

Internet User Asks:

I hired someone to write me some high quality articles, and they are great. Now this have been submitted to the top article directories.

Can someone tell me what my next steps need to be to use this articles for traffic?

What I mean or plan to do is maybe make some video’s of them, or if someone can help me and explain how to make power point presentations that would also be great

Basically what I need is a few steps to follow with this articles, before placing another order, then rinse and repeat.

I hope you posted those articles on your own blog / site first. As for high quality many have a difference of opinion on what high quality is. Your articles should include proper spelling and grammar, semantically related words, and read at a proper grade level that corresponds to your niche, according the Flesch-Kincaid readability test.

You can take your articles and transform them into PDF and post them on scribd.com assuming they are NOT sales pitchy in any way. If you do not have a PDF creator you can always search download.com for a free a one.

You can take your articles and post the top half (a few paragraphs) to social media sites such as livejournal.com and multiply.com and other social media websites. Add a read more link and link to your article that is on your site / blog (using your keywords as the anchor text).

Videos I personally use Camtasia and I also use Keynote which is an iWork app for Macintosh computers. I am sure there is something similar to keynote on download.com that will work if you own windows.

This is just the basics, here you can find a full free article marketing plan which also explains exactly what the panda update is.

Share

Comments Off

A internet user ask:

what should be the minimum number of word for a article?

Is it 100, 200, 300,400?

Anything under 500 is considered a blog post and not an article. You should focus on writing articles that are very informative and reach at least 700 words. One reason why you would want longer articles is because you can re-purpose those articles easier for other uses.

For example an 900 word article gives me the ability to post that article on my site and then split the article into 3 mini articles. I can take these 3 mini articles and post 1 on multiply, 1 on livejournal, and 1 on jamespot. This way these social media sites have similar content but not the same.

I do this for readers and not some duplicate content myth.

Share

Comments Off

A internet user ask:

I’m thinking of initially writing 10 good quality articles of a word count of about 700-750 words and submit them to 100 article directories allowing me to put 2 backlinks to my website. So if I calculate it mathematically, I get 2 * 100 * 10 = 2000 backlinks with these 10 articles.

The panda update was about more than just quality content, it was about quality websites also. Many of those article directories you are thinking of submitting to got hit hard because they are nothing more than content farms (Matt Cutts on article marketing).

Those article directories that are loaded down with ads, adsense, and massive links all suffered in the SERPS. Ezine articles lost over 1 million keywords in Google because the site does not offer the quality Google is looking for.

Article Marketing is very much alive but you need to rethink your article strategy and make sure your articles are high quality. Your articles must posses proper spelling and grammar, semantically related words, have a proper reading grade level according the Flesch-Kincaid readability test.

Once you have high quality articles then you need to submit to your own site / blog first and then syndicate your articles to websites that are built according to what Google wants. These sites must have proper seo and must have very little ads to 0 ads.

If you follow the above then you will see results but just slapping those content farms with articles hoping for backlinks, you are going to be hugely disappointed. Recently Google has implemented what is called the Google page layout algorithm which will start to devalue and even de-index sites that are built with too many ads and very little content.

Share

Comments Off

Every single business online does content marketing even if they do not realize it. When you make those simple facebook post you are doing content marketing; when you bookmark your site you are doing content marketing; when you start a thread on a forum you are doing content marketing.

Content is simple put – Written Words

This does not mean every single business online focuses on search engines though but their content must be of high quality to engage with their possible customer. Imagine trying to sell an article writing service and the sales page (which is content) has a grade level of 3 according to the Flesch-Kincaid test for readability. How many people are seriously going to buy the service ?

You see your content matters regardless if you are focused on search engines or not. If you are focused on search engines then that content is a “TOP RANKING FACTOR” and this is especially true for Google. While Google does use over 200 factors in determining the rank of a page / site, the fresh high quality content is on the top of that list of factors.

By high quality I mean, semantics, reading level, grammar, spelling and etc. (ever wonder why Google has these options on advanced search ? well that is why because they use it as part of their 200+ factors for rankings). Don’t take my word for this though because this is posted right on Google’s own blog.

Share

Comments Off

A internet user ask:

I’ve written an article on my niche that I offered to an ezine publisher. The owner placed it on his article publishing blog, but did not say anything about including the article in the ezine.

The problem here is I posted the article on my blog 2 days ago, it didn’t get indexed by Google, and it’s now indexed by this blog.

So can I still take the article and offer it for syndication to other websites ?

Build a few backlinks to the post on your blog from social media sites. Take the article’s first half (first few paragraphs) and post it on places such as multiply, livejournal, and a few other social sites.

When posting the half article you want to add at the bottom “Read More” and link to the blog post. This will help you in getting your blog post indexed.

You are free to article syndication, after all it is your article. You could rewrite a few sentences if you choose to do so before syndicating it to other places.

Share

Comments Off

Article marketing is far from dead, doing article marketing the proper way is very much alive and well. Many have it wrong yet they think they are right because they may see a commission or 2.

Article marketing does require – High quality content and properly built sites for syndication. While many article marketers will tell you that ezine articles is the best, I will fully disagree. The problem with article directories such as ezine articles is there are far too many ads and far too many links.

You will never see any link juice from places such as ezine articles. No matter how many marketers try to refute that, it is a proven fact. They have a PR 6 on the “HOME” page, your article is on an unranked page. See the proof on ezine articles losing rankings and traffic.

This is why it is important to syndicate to properly built sites that have proper seo, proper structure, and follows Google’s guidelines. The sites you post on do effect you rankings just as much as the quality of content you produce.

Your content must have proper spelling and grammar, it must have a proper grade level score for your niche, it must have proper semantics and keywords. Your content is given a quality score by search engines.

Wrong article marketing is just writing up some lame 500 word article and slapping it on 1,000 article directories with some lame mass submit software. This is what most actually do and then can not figure out why they make no sales and get no proper rankings.

Duplicate content issue has run around internet marketing for years and I suspect it will continue, no matter how much of a myth it is. You can post your same content on others sites without any fear. It is always best to post that content to your own site first though.

Using proper formatted articles and proper built syndication sites you will see how much alive article marketing really is.

For those that still think those lame article directories that are full of ads and links work, maybe you should look up Google’s Page Layout Algorithm.

Share

Comments Off

One of the best and yet overlooked ways to grow your business is by contributing to an article marketing forum. You should only submit content to a forum with quality information and advice on article marketing as you want to be seen to be mingling in the right circles. The knock on effect of this is that you will also pick up some new marketing tactics along the way.

You must be aware that you will run into tons of different forums that are full of nothing but garbage information that people have thrown together from an old ebook in the hope they can get you to buy a product from them, or get you to sign up to their list. You will find many a self-proclaimed guru trying to sell you the next big thing!

You do need to be very careful about the information you pick up on these sub-standard forums as putting old and rehashed information into practice for your business could see you fail very badly. Technology marketing is ever evolving, and there are much more reliable forums rising to the top. If you know what to look for finding the best article marketing forum can be easier than you might think.

Share

Comments Off

While marketers can’t seem to agree on what is the best article marketing software, today we are going to look at facts and solutions. Applying proper built software tools to your article marketing is only part of the battle. Your content and articles must have quality and be formatted for not only search engines but your readers also.

When using an article marketing program you need to look into what type of benefits that program can help you achieve. Software for mass article submission is a thing of the past and it does not work as many claim. Creating an article that is going to give the search engines what they want is going to be very beneficial for your article marketing.

Combine this with innovated marketing tools and software that have been designed with the author needs in mind will give you results. This has been proven by many marketers that have decided to stop wasting money and time on a program that only submits articles to content farms.

One thing you should understand is that article marketing is far more than just mass syndicating articles to thousands of websites. There is an entire range of marketing tools that you must use for your marketing campaign. Taking article promotion software that has been designed for results and following a proven marketing strategy is where you are going to see great results.

Share

Comments Off

This short article gives some tips and ideas on how to rewrite articles. Rewriting articles is one smart way to re-package your articles for posting to multiple article directories, your blog, and forums. Rewrite articles to create free reports for your readers.

There’s is nothing more frustrating than reading an article you found interesting and then following the link where you expect to find more interesting material only to find the same article when you get to the new site. It happens for one of two reasons.

One, the author is lazy and doesn’t really care. Or, two, the author doesn’t know any better. You can solve the problem by directing your reader to a different page or post on your site or by rewriting the original article. This article gives some tips on how to rewrite articles.

It first happened to me on my own site. I found an old article of mine on the internet and followed the link to test it. Was I surprised to find that I was directed to the same article on my own website! Not good! Has this ever happened to you?

Being a newbie, it never crossed my mind that I was directing readers to the same article. I am now a firm believer in rewriting articles. Some call it “spinning”. I don’t. There is a difference. Spinning articles implies an automated regurgitation of an original article, either yours are someone else’s doing that is a waste of your time and money.

Share

Comments Off