This is true with most online business, Google is your biggest customer. So why are you not giving your biggest customer what they want ? It is proven the more you take care of your customers the better they will take care of you. Ever hear the phrase that the customer is always right ? Well, guess what ? The phrase is very much true and especially for online businesses that are wanting top rankings in search engines such as Google.

This is what makes Google your biggest customer. The fact is if you are not giving them what they want then they certainly are not going to give you what you desire most, top rankings. Many marketers try to cheat or manipulate the system but history tells us that they did not get what they wanted in the end.

Keyword stuffing, hiding links, making keywords the same color as the background of the site, useless bum marketing tactics, blog networks, exact match domains, poorly written content for backlinks, and more – All of these low level lame marketing tactics have been hit hard by Google. The reason being is because these tactics was not giving Google what they wanted.

I see everyday on forums where people say Google updates are unfair. My response to these people normally is something like: No their updates are completely fair, the lame marketing tactics you followed are unfair to those that actually desire to build a business and does proper marketing.

Google has stated on their own website what they have wanted all along, they have done this for years. The updates are nothing new really, Google is just cracking down on sites that never followed what they have been saying all along. You need to realize Google is a business just like any other business. They want to provide quality results to their users just as any business wants to provide quality to their customers.

If you give your biggest customer what they want and desire, then you certainly can be sure that they will give you what you desire in return. I am happy to say that I have never once been punished or smacked by Google with any of my sites. The reason why is because I give them exactly what they want.

Give Google What They Want

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