This is true with most online business, Google is your biggest customer. So why are you not giving your biggest customer what they want ? It is proven the more you take care of your customers the better they will take care of you. Ever hear the phrase that the customer is always right ? Well, guess what ? The phrase is very much true and especially for online businesses that are wanting top rankings in search engines such as Google.

This is what makes Google your biggest customer. The fact is if you are not giving them what they want then they certainly are not going to give you what you desire most, top rankings. Many marketers try to cheat or manipulate the system but history tells us that they did not get what they wanted in the end.

Keyword stuffing, hiding links, making keywords the same color as the background of the site, useless bum marketing tactics, blog networks, exact match domains, poorly written content for backlinks, and more – All of these low level lame marketing tactics have been hit hard by Google. The reason being is because these tactics was not giving Google what they wanted.

I see everyday on forums where people say Google updates are unfair. My response to these people normally is something like: No their updates are completely fair, the lame marketing tactics you followed are unfair to those that actually desire to build a business and does proper marketing.

Google has stated on their own website what they have wanted all along, they have done this for years. The updates are nothing new really, Google is just cracking down on sites that never followed what they have been saying all along. You need to realize Google is a business just like any other business. They want to provide quality results to their users just as any business wants to provide quality to their customers.

If you give your biggest customer what they want and desire, then you certainly can be sure that they will give you what you desire in return. I am happy to say that I have never once been punished or smacked by Google with any of my sites. The reason why is because I give them exactly what they want.

Give Google What They Want

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One important aspect of marketing your business online is branding. This step will not only increase customer loyalty but it also can help increase your search engine positions.

In order to help the search engines understand more about you and your business, you must tell them who you are and what you represent. Below is a link to a forum post where you will discover exactly how to tell the search engines more about yourself.

While this is an important step in ranking your website, and increasing your search engine awareness, keep in mind that this is only 1 factor in rankings. Quality of your website and content matter a great deal also.

Read More : You, Inc.: The Art Of Selling Yourself

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I have been online for well over 20 years and still till this day I am amazed at the amount of b.s. that goes around the internet marketing world. What is even more amazing though is how many people actually believe bogus claims. I am not making this post to change your mind or to tell you that you are wrong when you think domain age is a ranking factor.

Actually you can believe what you wish, after all it is your business. If you make money or not with your business does not hurt me one single bit. It only hurts you when you do not take the time to test things for yourself or listen to someone that has already tested and proven something.

The reason why these so called SEO experts spread these myths such as domain age is a ranking factor is because they normally have something to sell you. This may be junky software or the next greatest wordpress SEO plugin or even an ebook.

On the other hand, I have nothing to sell you and I am not pushing anything on you. The fact is domain age has nothing to do with rankings of your website. If it did then all someone would need to do is buy up a large block of aged domain names and dominate any niche.

Seriously use your head and think for yourself when dealing with these so called experts. While the age of a domain name has nothing to do with rankings, the length of time a domain is “INDEXED” in Google does have some weight on rankings. The exact weight it has nobody knows but Google, just having a domain indexed for a long period of time is not going to get you the rankings though.

You must have many of the other factors along with the indexed time. Factors such as quality content, proper on-page SEO, proper off-page SEO, social validation, and etc.

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