According to a report from The Wall Street Journal on Thursday about Google search changes, Google “will begin spitting out more than a list of blue Web links”. Which means Google may be planning on providing direct answers to search query questions. We have all already seen this being done with the “did you mean . . .” phrase on some search results, so this is really nothing new at all.

What is interesting about this report though is it states that Google’s Amit Singhal and team are bringing semantic understanding to search queries. This could completely change the way search results are shown and how you actually rank in the search engines.

Google will not be replacing it’s keyword search system but rather improving upon it so the search results will reflect upon the understanding of the actual meaning of words being searched for. This could seriously change the SEO game and actually stop many that do try to manipulate the search results.

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